Marketing Your Home

Carmel Realty Company has been an established brand locally for almost 100 years. We are world-class marketing experts with over 20 years of traditional and digital, marketing and advertising experience. We utilize the right combination of integrated marketing tactics to maximize demand and rental values. While we manage properties across the Monterey Peninsula, our specialized market is in the Carmel and Pebble Beach areas.

We profile your home, photograph it, and identify differentiated attributes in order to determine the right target audience for your specific home. Then we establish a customized marketing plan that best positions your home for maximum rental capability and price. We excel at this sophisticated process. 

Why?  Because we have the best and most experienced local real estate professionals and marketing experts collaborating daily to optimize a particular rental. And our firm has been doing this right here for almost 100 years.

We have a long and loyal list of owners and tenants. And we enjoy a well-earned word-of-mouth referral business.

But, perhaps most importantly, we have developed state-of-the-art systems across all relevant media in our marketing programs.

Traditional advertising:

Local publications and any individual line item ads (The Carmel Pine Cone, weekly, and The Monterey Herald, daily) Regional publications like Gentry Sf and Southbay, Stanford Mag, Texas Gentry and others. Targeted web and email marketing Our powerful website including featured property profiling

Our large local agent network Our "Wish-Listers" real estate rental database Several Interactive / web based marketing vehicles Search engine optimization Strategic relationships with corporate America, event coordinators, and luxury travel coordinators

Customized marketing programs available upon request through our Stanford, CAL, and internet networks and through our affiliation with an international real estate/art and auction house- providing you access and exposure to clientele our competition cannot deliver.